London Lettings Agent, Hurford Salvi Carr have reported a new trend “The Cascade Effect” – across the West End, City and Docklands market places.

Kari Trajer, Associate Director at Hurford Salvi Carr adds: “We have identified the latest trend – “the Cascade Effect” where Tenants from the upper end of the lettings market have downsized on rental costs and property size to come into the mid range end of the lettings market and the Tenants from the mid range end of the lettings market have also downsized to the lower level end of the lettings market.. The result is that demand is strongest for the properties in the £300- up to £600- per week price range.

Despite the demand remaining strong at the lower-level and mid price ranges, professional Landlords are still being flexible with furnishings (i.e. offering the property on either basis), decoration (the Tenants may have a request for the property to be repainted or upgraded some way), or other terms, like length of Tenancy agreed with their Tenants.

Kari concludes that the clear winners of “the Cascade Effect” trend will be Landlords who own smaller one and two bedroom units under £600- per week. Tenants may well see a return to sealed bids on these particular units, due to the increased competition from fellow prospective Tenants.